In the past forty years, we have lost half of our wildlife in the past forty years, even as illegal hunting and trading of wildlife swell into a $20 billion industry. Grace Ge Gabriel has led very successful campaigns against illegal wildlife trade in China. She reveals  the operations of tiger farms and illegal wildlife trade syndicates, and the role of traditional Chinese medicine in wildlife trade. She shares her experience fighting illegal wildlife trade through advertisements and education.

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Tags:  world animal day,  scbasia2014,  conservation biology,  traditional chinese medicine