BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  Can a Sales Playbook Make Sales Less Brutal?

Can a Sales Playbook Make Sales Less Brutal?

Serge Romano, Director and Head Sales Coach, Leverage Sales Coaching Australia

06-Mar-23 12:00

Can a Sales Playbook Make Sales Less Brutal?

Given the volatile and choppy nature of sales, how businesses manage their salespeople and sales process can be very important to keep them going. Whether that’s due to an economic slowdown where sales slow down across the board or a personal rough patch for one or 2 salespeople.

Today on BizBytes we explored how to build an effective sales strategy and keep sales going during tough times with Serge Romano, Director and Head Sales Coach with Leverage Sales Coaching Australia.

Serge will be in KL from March 15-17, speaking at EO Taipan’s 2023 event - ‘Challenge the Storm’. Learn more at: https://eotaipan.com/masterclass-2023/

Photo Credits: Shuttershock | fizkes

Produced by: Roshan Kanesan

Presented by: Freda Liu, Lily Chai


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketseconomymanagingentrepreneursSMECorporates

Tags:  Sales strategysales playbooksalespeopleeconomic downturn





Play / Pause

Listen now : Enterprise Explores: Kiranjit Singh, Regional APAC Lead, Ipsos Strategy3

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Tim Mulholland, President, TJM Limited, Chicago

7:15 AM

Morning Brief

7:30 AM

Morning Brief

Catherine Lim, Senior Industry Analyst, Bloomberg Intelligence

7:45 AM

Top Story

Dr Oh Ei Sun, Principal Adviser, Pacific Research Centre

8:00 AM

The Breakfast Grille

Ronnie Lim, CEO, OMS Group

8:30 AM

Morning Brief

June Low, Sex Educator

8:45 AM

Morning Brief

Nik Nazmi, Minister of Natural Resources and Environmental Sustainability

9:00 AM

Opening Bell

(REPEAT) Tim Mulholland, President, TJM Limited, Chicago

9:15 AM

Opening Bell

9:35 AM

What's the Focus

10:05 AM

Open For Business

Ben Jihad, Founder, Jeet Academy

11:00 AM

Mattsplained

Matt Armitage, Founder, Kulturpop

12:00 PM

Enterprise Explores

Kiranjit Singh, Regional APAC Lead, Ipsos Strategy3

1:00 PM

The Breakfast Grille Repeat

Ronnie Lim, CEO, OMS Group

2:05 PM

Live & Learn

2024 BFM CEO Forum: Malaysia’s Education Reformation; Yang Berusaha Tuan Zainal Abas, Deputy Director General of Education Malaysia (School Operations Sector), Ministry of Education Malaysia | Datin Haryati Binti Mohamed Razali, Deputy Director, Educational Planning and Research, Ministry of Education Malaysia

3:05 PM

Front Row

3:20 PM

Front Row

4:05 PM

Health & Living

Helping Ovarian Cancer Patients Break Free!; Prof Dr Woo Yin Ling, Consultant Gynaecological Oncologist | Imelda Yong, Programme Director & Co-founder, Breakfree Movement | Iren Lau, Group Lead, Ovarian Cancer Malaysia

5:00 PM

Top 5 at 5

6:00 PM

Popcorn Culture

Red One + Action Comedies

7:00 PM

Just For Kicks

8:00 PM

A Bit of Culture