During the polling day last Saturday, many businesses gave discounts and promotions to Malaysians who voted. But were businesses really helping and encouraging people to vote or was this just clever marketing? We speak to Chin Ren Yi, Co-Founder of myBurgerLab to better understand the drivers behind the marketing approach during elections and how effective it is.

Image Credit: Getty Images

Produced by: Jeremy Ng, Lily Chai

Presented by: Christine Wong, Lily Chai

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Categories:  markets,  Corporates,  managing,  entrepreneurs,  SME

Tags:  business,  ge15,  election,  sme,  marketing,  promotion,