Can you hook customers with something free and get it to pay off big? Here are three questions to ask if you're thinking of offering a freemium option to your customers.

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Technology,  Tech,  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship,  SME

Tags:  apps,  business models,  promotion,  advertisements,