Burger King recently announced its new look - including its logo, packaging, and signage - for the first time in over two decades. In line with that, many other companies are using the COVID-19 pandemic as an opportunity to go full steam ahead with a major rebranding. Here’s how and why you may think of doing the same.

Produced by: Christine Wong

Presented by: Richard Bradbury, Arvindh Yuvaraj, and Christine Wong

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Personal Development,  Entrpreneurship,  SME,  Personal Finance,  Investments,  Financial Literacy,  Young Finance

Tags:  Rebranding,  company values,  marketing,