During a pandemic, we buy what we know. While this may seem like simple psychology, it has actually caused a number of anomalies in retail trends around the world - like, how can there be a surge in fast food sales when there’s also proof that consumers are eating healthier during the pandemic? Both can be right, and it all boils down to retail familiarity.

Produced by: Arvindh Yuvaraj

Presented by: Audrey Raj and Freda Liu

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Categories:  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship,  SME

Tags:  Retail,  business,  branding,  marketing,