If You Think Your Ads Are Inclusive, Think Again

Divya Acharya, Head of Solutions & Innovation Strategy, Xaxis APAC

22-Jun-22 12:00

If You Think Your Ads Are Inclusive, Think Again

Pause
Embed

The 2021 PageFair Adblock Report shows that Asia is the leading ad blocker user globally, with the majority of users citing bad advertising experiences as their motivation for using ad blockers. The key change marketers need to make? Looking for unconscious bias and actively championing diversity & inclusion in their campaigns

Produced by: Christine Wong

Presented by: Freda Liu

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: technology, politics, culture, Corporates

Tags: advertising, ad blocking, unconscious bias, diversify,

Today’s Shows

10:00 AM

Pick of the Pops (REPEAT)

Ep 561; Patrick Teoh

12:00 PM

Bar None (REPEAT)

Competitive Excel, That's A Sport?; Andrew Grigolyunovich, Founder & CEO, Financial Modelling World Cup

1:00 PM

Ringgit & Sense (REPEAT)

Financial Literacy Still Lacking In Malaysia; Jasmina Mohd Mokhtar, Deputy Director, Financial Inclusion Department, Bank Negara Malaysia

1:30 PM

The Property Show (REPEAT)

Malaysia's Property Sector - A Recap And Look Forward; Siva Shanker, CEO, Rahim & Co International

2:00 PM

Cruise Control (REPEAT)

Build Your EV Dreams With a Secondhand Dolphin; Daniel Fernandez, Managing Editor, dsf.my

3:00 PM

Best of Enterprise (REPEAT)

Why Ignoring Emissions Reporting Could Cost Your Business – Listed or Not; Phang Oy Cheng, Head of ESG and Sustainability Advisory, KPMG Malaysia

4:00 PM

The Bigger Picture (REPEAT)

To Be Feminist is to Be Anti-Imperialist; Azra Sayeed, Feminist Scholar Activist

5:00 PM

TED Radio Hour

6:00 PM

Earth Matters (REPEAT)

Bringing Back Our Rare Animals; Datuk Dr John, Wildlife Biologist and Chief Executive Officer, Bring Back Our Rare Animals (BORA)

7:00 PM

Back To Back (REPEAT)

Ep125 - Interpol

9:00 PM

The Selector

PROGRAMMES