BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  Modern PR: How Social Media and AI Have Changed The Game

Modern PR: How Social Media and AI Have Changed The Game

Mimrah Mahmood, VP and Partner, Enterprise, APAC, Meltwater

05-Nov-24 11:00

Modern PR: How Social Media and AI Have Changed The Game

In today’s digital-first world, social media has become a dominant channel for news, opinions, and engagement, and is transforming how brands, consumers, and media interact. Social platforms like Instagram and TikTok are no longer just for marketing — they are arenas where reputations are shaped and where audiences demand real-time brand responses.

With the rise of AI, businesses now have powerful tools to monitor brand sentiment, anticipate crises, and communicate swiftly and effectively. In this conversation today, Meltwater’s Vice President and Partner for Enterprise, Asia Pacific, Mimrah Mahmood, discusses how organisations can leverage social media and AI-driven insights to stay relevant, and build agile communication strategies.

Produced by: Carol Wong

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketstechnologymanaginginternationalculturealternatives

Tags:  artificial intelligenceaisocial mediacommunication strategiesmarketing





Play / Pause

Listen now : A Bit of Culture: Why Do We Fall For Scams?; Kam Raslan...

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Brian Arcese, Portfolio Manager & Equity Analyst, Foord Asset Management

7:15 AM

Morning Brief

7:30 AM

Morning Brief

Max Godwin, Portfolio Manager, Japan Equities, Eastspring Investments Singapore

7:45 AM

Top Story

Dhanya Nair, Co-lead, BFM News

8:00 AM

The Breakfast Grille

Dr Sharifah Munirah Alatas, Independent Scholar, Deputy Chair, Malaysian Academic Movement (GERAK) & Dr Wan Chang Da, Visiting Senior Fellow, Malaysia Studies Programme, ISEAS - Yusof Ishak Institute

8:30 AM

The Breakfast Grille (EXTENDED)

Dr Sharifah Munirah Alatas, Independent Scholar, Deputy Chair, Malaysian Academic Movement (GERAK) & Dr Wan Chang Da, Visiting Senior Fellow, Malaysia Studies Programme, ISEAS - Yusof Ishak Institute

8:45 AM

Morning Brief

Dr Law Teik Hua, Associate Professor, Road Safety Research Centre, Universiti Putra Malaysia (UPM)

9:00 AM

Opening Bell

(REPEAT) Brian Arcese, Portfolio Manager & Equity Analyst, Foord Asset Management

9:15 AM

Opening Bell

(REPEAT) Max Godwin, Portfolio Manager, Japan Equities, Eastspring Investments Singapore

9:35 AM

What's the Focus

10:05 AM

Open For Business

Sailendra Kanagasundram, Managing Director, Visual Retale

11:00 AM

Mattsplained

Matt Armitage, Founder, Kulturpop

12:00 PM

Enterprise Explores

Mohd Syazwan bin Mohd Hanafie, Sports Manager, National Sports Council of Malaysia & Tiffani Lim, Athletes Committee Chairperson, International Esports Federation (IESF)

1:00 PM

The Breakfast Grille Repeat

Dr Sharifah Munirah Alatas, Independent Scholar, Deputy Chair, Malaysian Academic Movement (GERAK) & Dr Wan Chang Da, Visiting Senior Fellow, Malaysia Studies Programme, ISEAS - Yusof Ishak Institute

2:05 PM

Discovery Hour

By The Book: Audiobooks (REPEAT); Ady Faizal, Nusantara Audiobooks

3:05 PM

Front Row

Earth, Wind and Fire Experience; Tim Owens, Lead Vocalist, Al McKay Allstars

3:20 PM

Front Row

Film Screening & Conversation with Noor Abed; Noor Abed, Artist and Filmmaker

4:05 PM

Health & Living

Doctor in the House: Treating Triple-Negative Breast Cancer; Dr George Lee, Consultant Urologist | Dr Tan Chih Kiang, Consultant Clinical Oncologist | Dr Ng Char Hong, Consultant Breast & Breast Reconstructive Surgeon

5:00 PM

Top 5 at 5

6:00 PM

Popcorn Culture

Only Murders in the Building S4 + Happiest Surprises

7:00 PM

Just For Kicks

Will Chelsea Heap More Misery On Arsenal?; Bob Holmes | Dez Corkhill | Craig Wilkie

8:00 PM

A Bit of Culture

Why Do We Fall For Scams?; Kam Raslan | Zan Azlee | Azmyl Yunor