Marketing Mojo: Kickstarting Branding Part 4

Lee Jia Ping

07-Mar-14 14:00

Marketing Mojo: Kickstarting Branding Part 4

The fourth in a series on Branding with the managing partner of the Listening Tree, Lee Jia Ping. Putting all the pieces together so that branding is coherent and integrated and the marketing clear. In this episode we look at the structures that need to be created to take the brand to internal and external audiences

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Categories:

Tags: branding, strategy, business strategy, branding strategy

Today’s Shows

6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Brian Arcese, Portfolio Manager & Equity Analyst, Foord Asset Management

7:15 AM

Morning Brief

7:30 AM

Morning Brief

Max Godwin, Portfolio Manager, Japan Equities, Eastspring Investments Singapore

7:45 AM

Top Story

Dhanya Nair, Co-lead, BFM News

8:00 AM

The Breakfast Grille

Dr Sharifah Munirah Alatas, Independent Scholar, Deputy Chair, Malaysian Academic Movement (GERAK) & Dr Wan Chang Da, Visiting Senior Fellow, Malaysia Studies Programme, ISEAS - Yusof Ishak Institute

8:30 AM

The Breakfast Grille (EXTENDED)

Dr Sharifah Munirah Alatas, Independent Scholar, Deputy Chair, Malaysian Academic Movement (GERAK) & Dr Wan Chang Da, Visiting Senior Fellow, Malaysia Studies Programme, ISEAS - Yusof Ishak Institute

8:45 AM

Morning Brief

Dr Law Teik Hua, Associate Professor, Road Safety Research Centre, Universiti Putra Malaysia (UPM)

9:00 AM

Opening Bell

(REPEAT) Brian Arcese, Portfolio Manager & Equity Analyst, Foord Asset Management

9:15 AM

Opening Bell

(REPEAT) Max Godwin, Portfolio Manager, Japan Equities, Eastspring Investments Singapore

9:35 AM

What's the Focus

10:05 AM

Open For Business

Sailendra Kanagasundram, Managing Director, Visual Retale

11:00 AM

Mattsplained

Matt Armitage, Founder, Kulturpop

12:00 PM

Enterprise Explores

Mohd Syazwan bin Mohd Hanafie, Sports Manager, National Sports Council of Malaysia & Tiffani Lim, Athletes Committee Chairperson, International Esports Federation (IESF)

1:00 PM

The Breakfast Grille Repeat

Dr Sharifah Munirah Alatas, Independent Scholar, Deputy Chair, Malaysian Academic Movement (GERAK) & Dr Wan Chang Da, Visiting Senior Fellow, Malaysia Studies Programme, ISEAS - Yusof Ishak Institute

2:05 PM

Discovery Hour

By The Book: Audiobooks (REPEAT); Ady Faizal, Nusantara Audiobooks

3:05 PM

Front Row

Earth, Wind and Fire Experience; Tim Owens, Lead Vocalist, Al McKay Allstars

3:20 PM

Front Row

Film Screening & Conversation with Noor Abed; Noor Abed, Artist

4:05 PM

Health & Living

Doctor in the House: Treating Triple-Negative Breast Cancer; Dr George Lee, Consultant Urologist | Dr Tan Chih Kiang, Consultant Clinical Oncologist | Dr Ng Char Hong, Consultant Breast & Breast Reconstructive Surgeon

5:00 PM

Top 5 at 5

6:00 PM

Popcorn Culture

Only Murders in the Building S4 + Happiest Surprises

7:00 PM

Just For Kicks

8:00 PM

A Bit of Culture

Why Do We Fall For Scams?; Kam Raslan | Zan Azlee | Azmyl Yunor

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