There’s an old stereotype regarding Asian families where their progeny are pressured into being doctors, engineers, or lawyers; but as the pandemic raged on, many took to the risky business of entrepreneurship instead. Ivor Lim Xian Z and Chew Hoi Meng, lawyers-turned-co-founders of natural beauty brand hygr, discuss the way they utilised the jumping off point of a viral TikTok for long-term victory, the struggles they faced that drove them towards creating this side hustle, and how sometimes defying the norm is the key to success.

Image Credit: Shutterstock | hygr. Official Facebook Page

Produced by: Christine Wong

Presented by: Christine Wong

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Categories:  business analysis,  entrepreneurs,  SME,  trends and forecasts,  markets,  young finance,  environment,  healthy living

Tags:  social media,  virality,  marketing,  eco-friendly,  entrepreneurship,  risk taking,  tiktok,  OFB-BossBoleh,