BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  The Sweet Journey of Sugar and I

The Sweet Journey of Sugar and I

Ilyas Alsagoff, Co-Founder and Director at Sugar and I, Co-Founder and Director, Sugar and I

24-Sep-24 10:00

The Sweet Journey of Sugar and I

Today on the show, we speak with Ilyas Alsagoff, Co-Founder and Director at Sugar and I, a local bakery outlet that sells homemade desserts and are famously known for their bomboloni.

Founded in 2013 by Ilyas and his sister, Sharifah Nur Ilisa, Sugar and I began when the siblings started baking brownies for their parents with a heartwarming mission: to bring joy through baking. 9 years later, their passion for baking has now become a growing business, with over 10 products on the menu, custom-made cake and cookie services and TTDI being their fifth store outlet as of today.

With that in mind, we speak with Ilyas on the journey the siblings took from baking brownies for their parents to selling bomboloni across multiple stores in KL, the challenges faced by the business in a very tough and competitive F&B industry as well as their foreseeable expansion plans moving forward.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketsfoodentrepreneursmanagingpersonal development

Tags:  bombolonif&b industrybakerybaking





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

7:30 AM

Morning Brief

7:45 AM

Top Story

8:00 AM

The Breakfast Grille

8:30 AM

Morning Brief

8:45 AM

Morning Brief

9:00 AM

Opening Bell

9:15 AM

Opening Bell

9:35 AM

The Property Show

10:05 AM

Open For Business

George Lee, the Founder and CEO of Innov8tif Solutions Sdn Bhd

11:00 AM

The Workplace

Violet Yeo, Co-founder of Cloudsquire

12:00 PM

Enterprise Explores

Arina Kok, Partner, EY

1:00 PM

The Breakfast Grille Repeat

2:05 PM

Discovery Hour

By the Book: Bibliography - Salman Rushdie

3:05 PM

Earth Matters

What is the Nature Conservation Index?; Chrishen Gomez, PHD Student, University of Oxford, and Researcher, Oxford’s Wildlife Conservation Research Unit (WildCRU)

4:05 PM

Health & Living

Public Health: Why Was Pneumonia The Top Cause Of Death in 2023?; Azrul Mohd Khalib, CEO, Galen Centre for Health & Social Policy | Prof Dr Ahmad Izuanuddin Ismail, President, Malaysian Thoracic Society | Dr Mohd Arif Mohd Zim, Consultant Respiratory Physician

5:00 PM

Top 5 at 5

6:00 PM

Good Things

TBC; Justin Lee, Director, Bike Commute Malaysia

7:00 PM

Made in Malaysia

The Global Threads Malay Textiles Weave; The Global Threads Malay Textiles Weave; The Global Threads Malay Textiles Weave; The Global Threads Malay Textiles Weave; John Ang, textile collector, art historian and curator

8:00 PM

Cruise Control

Daniel Fernandez, Managing Editor, dsf.my

9:00 PM

The Pulse