Launched in 2018, SKALE offers customizable solutions for large corporations and a self-service platform for SMEs, designed to drive shoppers to physical stores, triggering sales conversion and to collect relevant offline data such as shopper footfall, in-store sales, and first-party data. Founder Yuet Whey Siah elaborates on designing a go-to marketing solution for retailers, and her focus on enabling offline businesses to grow in-store sales at a time when everyone else has their sights set on e-commerce.

Image Credit: LS Retail

Produced by: Audrey Raj

Presented by: Audrey Raj

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  business analysis,  SME,  entrepreneurs,  markets,  people and places,  trends and forecasts,  tech,  technology

Tags:  in-store,  brick and mortar,  retail,  data,  OFB-BossBoleh,