When a crisis hits, the way an organisation acts and communicates often determines how the crisis plays out. We speak to Sabrina Azmi from Carma Asia about the challenges in dealing with crises in a digital world, the role of data in effective crisis management, as well as how businesses can use data, during and in preparation for a crisis.

Image Credit: Shutterstock | Jirsak

Produced by: Audrey Raj

Presented by: Audrey Raj

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Categories:  technology,  managing,  SME,  entrepreneurs

Tags:  crisis management,  digital communications,  organizational development,  crisis communications,