From a small neighborhood flower shop founded in 1979, Alissar is now one of Middle East and North Africa region’s leading floral solutions providers. Charif Mzayek took over his father’s business and transformed the entire industry by advising cut flower growers on advanced eco-friendly technologies. The Endeavor Entrepreneur in Jordan shares his plans to expand into Southeast Asia with a new B2B platform, floranow.com.

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Tags:  Endeavor Hour,  endeavor entrepreneur,  jordan,  floral industry,  alissar,  floranow,  entrepreneurship,  Endeavor Malaysia,  Endeavor