Change in the media landscape is constant, and this extends to the PR industry, which is no longer viewed as just a subset of marketing. PR agencies now need to go beyond traditional tactics as there is no longer a “one-size-fits-all” approach to supporting business goals. What is the future of PR, and how do we up the speed and get ahead of the curve? We discuss.

Produced by: Audrey Raj

Presented by: Audrey Raj

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Categories:  Personal Development,  Entrepreneurship

Tags:  public relations,  marketing,  social media,  agency,  nippon,  digitalisation,