Ahead of this year’s BFM Brandfest, our panel of speakers gives us a sneak peek into the kind of hard, pressing and heated discussions expected on stage next week. Rumaizon Abdul Malik from Ideascape Consulting Group, Mohan Alagappar from GBA Corporation and Andreas Vogiatzakis from AMV Plus Advisory talk to us about the inextricable link between purpose and profit, and how finding the right balance can help brands make money, and a difference. 

Image Credit : Shutterstock | eamesBot

Produced by: Audrey Raj

Presented by: Audrey Raj

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  markets,  managing,  Corporates,  culture

Tags:  branding,  marketing,  sustainability,  purpose,  profit,  roi,