What’s sexy about the world of licensing? Mostly we think of cartoon characters on t- shirts and children’s products, but that of course is just scratching the surface. The co-chairs of the recent  6th LES Asia Pacific Regional Conference educates us on the world of licensing.

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Tags:  Licensing Smarts,  Janet Toh,  Cheah Chew Lan,  LES Asia Pacific Regional Conference,  6th LES Asia Pacific Regional Conference,  license,  licensing,  conference