Digital ad fraud continues to be a problem globally, with companies becoming concerned about issues such as fake clicks and traffic numbers. According to the 2015 Apsular Fraud Index, six countries from Asia made the list of top ten countries with the highest rate of click fraud. We speak to Stephen Tompkins, Vice President Operations Southeast Asia at Publicis Media about digital ad fraud and steps to combat it.

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  digital fraud,  marketing fraud,  click rate fraud