Improving Customer Experience Through Data

Dr Olav Laudy, IBM Analytics Asia-Pacific

07-Sep-15 12:00

Improving Customer Experience Through Data

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What constitutes a quality customer experience? Essentially, customer’s experiences with the brand, experiences with the product or service and interactions with the provider must all be delivered in a way that meets or exceeds expectations. Dr Olav is IBM Analytics Chief Data Scientist and he talks to us about how data can help brands and enterprises improve customer experiences in a manner that has never been seen before.

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Tags: ibm, chief data scientist, data analytics

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