Zara's Controversial Ad Campaign
Emir Shafri, chief creative officer, Publicis Groupe
13-Dec-23 17:00
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Calls to boycott fashion brand Zara have escalated; this comes after they received heavy criticism over their new ad campaign, which featured mannequins that were missing limbs and statues wrapped in white shrouds. Critics say the campaign was a "mockery" of the attacks on Gaza. We discuss how ad campaigns are conceptualised, and how they might navigate sensitivities around hot-button issues and events.
Image Credit: Unsplash
Produced by: Alia Zefri
Presented by: Lee Chwi Lynn, Sharmilla Ganesan, Sharaad Kuttan
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Categories: culture, controversies
Tags: zara, boycott, gaza, israel, palestine, advertising,