BCorp: Beyond Green Marketing
Tan Ee Beng, ESG Services Manager, Genashtim
16-Jan-24 09:30
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Can business be a force for good? That’s the premise behind B Corp certification, a label bestowed upon for-profit businesses that undergo a rigorous assessment by the global non-profit organisation, B Lab. What does the certification process entail and what are the benefits of being a B Corp? Tan Ee Beng, ESG Services Manager of Genashtim walks us through the procedure.
Genashtim is the Southeast Asia representative for B Lab through B Market Builder Southeast Asia.
People, Planet, Profit is brought to you by UMW Toyota.
Image credit: Shutterstock.com
Produced by: Shazana Mokhtar
Presented by: Shazana Mokhtar
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Categories: environment, Corporates, SME
Tags: esg certification and rating, bcorp certification,
