The rise of social media has opened up an entirely new platform for news and media content. We speak to Chris Kristie and Michelle Tan, co-founders of digital media company Influasia, which owns websites World of Buzz, Lobak Merah, and NOODOU, about viral content, digital advertising, and overseeing content across three different language platforms.

Presented by: Lyn Mak

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Categories:  Business Analysis,  Social Issues

Tags:  viral content,  content sensitivity,  advertising structure,  sponsored content,  original content,  return on investment,