Viewers are not necessarily switching off TV3, NTV7, 8TV and TV9 for now. Media Prima is dealing with the competitive landscape by focusing on for instance vernacular content. Their online platform Tonton, which is among the most visited websites in Malaysia, buys them some time to think about an online model.  

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Tags:  breakfast grille,  Entertainment,  TV,  Media Prima,  Local Content OTT Media,  Cutting the Cord,  entertainment,  media prima,  local content,  OTT,  media,  cut the cord