SOCAR is a South Korean car-sharing start-up that launched in 2011, and kicked off its operations in Malaysia in January this year.

Is car-sharing a viable solution to Malaysia’s mobility problem? Why the need for it since we already have ride-hailing?

Leon weighs in.

We also discuss the notion of whether car-sharing is mostly limited to the tourist market and simply an updated car-rental service.

Is there a pathway to profitability or is the goal for SOCAR simply growth and market share?

We ask Leon this.

Listen in.

Presented by: Joyce Goh

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Categories:  Business Analysis,  Auto,  Technology,  Tech,  Social Issues

Tags:  car-sharing,  ride hailing,  UBER,  industry 4.0,  Grab,  technology,  internet of things,