Yonah Lloyd, President of SodaStream, joins us on the breakfast grille.

SodaStream started in 1903 in the UK and is now NASDAQ listed, acquired by Israeli company Soda-Club along with private equity fund, Fortissimo Capital Fund when Schweppes was spun off from Cadbury in 2007.

On June 6 reports emerged that PepsiCo had made an unsolicited approach to acquire SodaStream. We discuss:

- whether there was any truth in the PepsiCo rumour

- interest amongst the investor community in SodaStream

- their advertisement for the SuperBowl which was banned

- controversy helping their marketing campaign

- how the business has grown its revenue by over 33% per annum over the past five years

- SodaStream's popularity in the US and in Europe

- expansion into less developed nations

- the upfront cost of SodaStream versus buying a bottle of soda from the shops

- objections and petitions from Palestinian supporters due to SodaStream's one plant in the West Bank

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Tags:  breakfast grille,  consumer market,  pepsi,  palestine