BFM 89.9

HIGHLIGHTS 
Podcast  >  Morning Run  >  The Breakfast Grille  >  Mamee: Building Brand Loyalty Across Generations

Mamee: Building Brand Loyalty Across Generations

Pierre Pang, Group CEO, Mamee-Double Decker

28-Aug-23 08:00

Mamee: Building Brand Loyalty Across Generations

FMCG company Mamee-Double Decker, now helmed by the third generation of the Pang family, and boasts a range of food products sold in over 80 countries, including iconic brands Mamee Monster and Mr. Potato. What’s their recipe for longevity in the fast-paced consumer goods sector? We find out how a homegrown Malaysian company conquered the ASEAN snack market with Pierre Pang, Group CEO of Mamee-Double Decker.

Produced by: Moh Heng Ying

Presented by: Shazana Mokhtar


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Corporatesmanaging

Tags:  mamee monstermr potatomameemalaysian brandsmerdeka





Play / Pause

Listen now : Marketing Mojo (REPEAT): Mastering The Art of Award-Winning Campaigns; Mark Darren Lee,...

Today’s Shows



11:00 AM

A Bit of Culture (REPEAT)

12:00 PM

I Love KL (REPEAT)

Putrajaya & Cyberjaya - Malaysia’s Hubs of Aspiration; Elizabeth Cardosa

1:00 PM

Marketing Mojo (REPEAT)

Mastering The Art of Award-Winning Campaigns; Mark Darren Lee, Co-Founder and Managing Director, Fishermen Integrated | Joyce Gan, Partner and Group Client Service Director, Fishermen Integrated | Stephanie Vincent, Head of Web, Fishermen Integrated

2:00 PM

Popcorn Culture (REPEAT)

A Quiet Place: Day One and The Best of 2024 So Far

3:00 PM

GGWP (REPEAT)

Review - Shin Megami Tensei V: Vengeance; Jonathan Leo, Content Director, Kakuchopurei.com

4:00 PM

Pick Of The Pops

Ep550

6:00 PM

The Pulse (REPEAT)

Pulse Picks: Oddisee, SBTRKT, Salmon Brothers, Private Joy