The Secret To Secret Recipe Staying Relevant
Patrick Sim, Managing Director, Secret Recipe
30-Aug-23 08:00
![The Secret To Secret Recipe Staying Relevant](https://bfmcms.s3.ap-southeast-1.amazonaws.com/websiteimages/the-breakfast-grille/2023-08-30_secret-recipe-malaysia-cakes-food-cafe-chain-2023/og_a6f520d6-8802-4661-9d63-590e6a49fa24.png)
Embed Podcast
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
Close
After 26 years, Secret Recipe has a global and local footprint of 500 stores. We speak to 2nd generation Managing Director, Patrick Sim on their strategy for the next phase of growth, the challenges of the F&B industry and their monetisation plans.
Produced by: Moh Heng Ying
Presented by: Wong Shou Ning
This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.
Categories: Corporates, managing
Tags: food chain, secret recipe, iconic malaysian brands,