Sweden's 10.5 million population have been successful in leading the world in pop culture, automotive, social welfare, climate change solutions and renewable energy innovations. The country has also opened its doors to refugees and asylum seekers fleeing persecution. H.E. Dr Joachim Bergström, Ambassador of Sweden to Malaysia, talks about how soft diplomacy is effective and how this has changed Swedish society.

Produced by: Tun Hizami Hashim

Presented by: Keith Kam

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Categories:  international,  government,  politics,  economy,  controversies,  Law/Activism,  sponsored content

Tags:  soft diplomacy,  Embassy of Sweden in Malaysia,  sweden,  malaysia,